WE'RE AN
INDEPENDENT
CREATIVE
AUDIT AGENCY.

AMSTERDAM BASED.

We decipher value(s) to design for growth.

WE'RE CREATIVE AUDITORS, STRATEGISTS, CONFIDENT IN BUSINESS AND MATH, PSYCHOLOGY AND IMAGERY, WHO (DISCREETLY) CUT THROUGH SILOS, STRATEGY AND OPERATIONS, TO ASSURE ORGANIZATIONS OF LONG-TERM BRAND-BASED VALUE.  
‍

AVOID AVERAGE. EXCEL.


WHY IT MATTERS.

WE AUDIT.

PROVIDING OBJECTIVE, RIGOROUS AND SYSTEMATIC ASSESSMENTS ACROSS CREATIVE.

  • RESEARCH.
  • Internal
    - Core & Execution
  • Internal & External
    - Experiences & Perspectives
  • External
    - Audience & Competition
  • CORE.
  • Strategy
    - Mission to Position
  • Competition
    - Competences to Value Props
  • Interactions
    - Culture to Relationships
  • Communication
    - Personality to Expression
  • EXECUTION.
  • Identity
    - Architecture, Assets & Guidelines
  • Eco-system
    ‍- Products, Services & Initiatives
  • Touchpoints
    ‍- Targeting, Media & Content
  • Customer Journeys
    - Segmentation, Lifecycles & Messaging
  • Performance
    - Objectives & Key Results
  • Data Insights
    - Research, Feedback & Analytics
  • Operations
    - Workflows, Tools & Infra
  • People
    - In-house & Partnerships
  • Environment
    - Workspace

WE GOVERN.

PROVIDING QUALITY AND RISK ASSURANCE ON IMPLEMENTING, SCALING AND MANAGING CREATIVE.
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  • PROGRAMS.
  • Build
  • (Re)Connect
  • Optimize
  • Innovate
  • Transform
  • Merge
  • MODELS.
  • Pulse checks
  • Creative-In-Residence
  • Hub-In-Residence
  • Co-Acceleration
  • Advisory board partnership

AVOID AVERAGE.
GET IN TOUCH. HIRE US.
EXCEL.

Benny Schuurman
Founder & Sr. Creative
+31 (0)6 304 49 183
benny@avoidaverage.org
Avoid Average is registered with the dutch chamber of commerce (KvK) under 75104377.
AVOID AVERAGE. EXCEL.